Happy Birthday Mainbocher!! The American couturier was born Main Rousseau Bocher in 1890. The Chicagoan studied music and art at University of Chicago and the Chicago Academy of Fine Arts, served in the Army during WWI, and then remained in Paris, working as a fashion illustrator for Harper’s Bazaar. He became a couturier, designing high fashion, eventually establishing his own label: Mainbocher. Some of his creations include the short evening gown, beaded evening sweaters, and strapless evening gowns. The creation below is black lace over two layers of silk organdy in mint and sage green.